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The problem

As whiskey becomes more and more popular, a new first world problem arises: supply can’t keep up with demand.

‘Since 2007, most large distilleries in Scotland have begun increasing production, but the reality is their first barrels of 18-year-old single malt whisky won’t be ready until 2025; the 25 and 30-year old whisky won’t be ready until the 2030s.’

Source: thisismoney.co.uk

Your ‘of the rack bottle of Johnnie Walker’ will probably never be very profitable. You need to look for ultra rare brands. But, where do you start?