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The problem

As whiskey becomes more and more popular, a new first world problem arises: supply can’t keep up with demand.

‘Since 2007, most large distilleries in Scotland have begun increasing production, but the reality is their first barrels of 18-year-old single malt whisky won’t be ready until 2025; the 25 and 30-year old whisky won’t be ready until the 2030s.’

Your ‘of the rack bottle of Johnnie Walker’ will probably never be very profitable. You need to look for ultra rare brands. But, where do you start?